When did it start? At age 13, Genesis Be discovered her ability to write and deliver rap lyrics with unbelievable precision. Her delivery displayed impeccable articulation, the use of intricate rhyme schemes, and a captivating stage presence. After winning several talent shows, Genesis Be’s parents took notice of her talent and brought her to a recording studio where she met her first engineer and mentor, Kenneth Leonard. Leonard provided engineering, mixing and mastering services for Doc Roc Recordings, who later signed Genesis Be to her first recording contract. “I loved working with Ken because he trusted my ears and believed in my ability. He let me take complete control of my projects and I was only 13!”
Where did it start? At age 16, Genesis Be produced a mix tape, 16 in America, which introduced her to the world of Mississippi’s underground hip-hop scene. The young lyricist promoted the mix tape by sneaking into clubs and battling local male rappers. Her name began to be known around the Gulf Coast area and after getting radio spins for a song called “Why?” the young artist decided to record her first album with original music and titled it, 17 in America. The single, “Why?” was a powerful social commentary performed over the instrumental of 50-Cent’s “Many Men.” The song opens with the line, “It’s too much pain for my body to endure, the whole world is sick, and I’m the only cure.” Upon the release of 17 in America she was asked to perform with The Gulf Coast Youth Symphony at the Beau Rivage Casino. This performance launched a string of shows where in Genesis would rap with a full orchestra of elementary and middle school children. Genesis had crossed over from appealing to the club-going urban demographic to the white middle-class, family oriented market. That same summer, she opened up for several mainstream artists including The Ying Yang Twins, 8 Ball/MJG, Trillville and Lil Webbie.
Why did it start? On August 29th 2005, Hurricane Katrina struck the Gulf Coast and devastated Louisiana, Alabama and Mississippi. “It flooded my whole block, my city was destroyed. My fan base was gone and I couldn’t fill the void.” Genesis raps in a new song called Cold Eyes. Genesis Be had just graduated high school and was finishing up her second album, 18 in America. The album brought forth a single called, “Fema Check.” After being handed to the program director of the independent radio station, WJZD, the record was put into rotation and created a buzz in Biloxi that soon rippled through Mississippi Gulf Coast. It wasn’t long before radio stations in Mobile, AL, New Orleans, LA, and Pensacola, FL were playing “Fema Check.” In an article published in The Sun Herald, Genesis states, “My family and I witnessed first hand, the wrath and destruction brought about by Katrina. After the storm, everyone was feeling down and we just wanted to lift the spirits of our peers. We combined the reality of the situation, with a satirical, almost comical perspective. The fact that something so positive can generate from such a somber situation is truly a miracle if you ask me. ” Genesis Be has made it her mission to initiate positive progressive change in society and raise awareness in her community via her music.
Genesis Be’s Music Video for “Cold Eyes”: